LanMan Associati

LanMan Group attraverso la controllata LanMan Associati sarà partner tecnologico nell'edizione Change up! Winter, dal 18 al 20 novembre 2011 al Superstudio Più. Via Tortona 27 a Milano, per diffondere sempre di più il concetto che sostenibilità ed estetica rappresentano la nuova frontiera della qualità, una selezione di marchi e aziende offriranno prodotti ecologici, sostenibili, cruelty free e innovativi.

L' obiettivo è promuovere l'emergente eco/ethic business, l'attenzione
e l'approccio a tematiche legate al rispetto per l'ambiente, le persone, le risorse e alla tutela degli animali. E di farlo in modo coerente. A tal fine Change up! collabora con professionalità in grado di elaborare strategie comunicative che si avvalgono di strumenti e soluzioni a ridotto impatto ambientale.

La dimensione eco-etica, insieme a quella formativa e tecnologica sono fattori innovativi per lo sviluppo futuro. Diventa impossibile distinguere tra il valore del prodotto e il valore del processo di produzione. Lo chiedono anche gli utenti, sempre più consapevoli, riflessivi e avveduti, alla ricerca di prodotti/servizi maggiormente connotati, capaci di unire estetica e funzionalità a principi ecosostenibili e di responsabilità sociale.

Un mercato in crescita che può determinare l'economia del prossimo futuro.
Chi agisce in quest'ottica ha bisogno di una comunicazione coerente:
basso impatto ambientale, massimo sui propri stakeholder.

LanMan Associati sarà presente all' importante manifestazione "Expo Training 2011", Fiera Milano City, da mercoledì 30 novembre a giovedì 1 dicembre, dove presenterà il nuovo componente "Scripta", modulo gestionale per Enti di Formazione, che và a completare l'offerta al'interno dell'ERP Web Based "Collabora".

Vi aspettiamo al padiglione MIC-0 - Stand E02 per una una demo del prodotto, toccare con mano sua la versatilità e ritirare un utile omaggio.

The process involves a QR code, a two dimensional version of a barcode, which a mobile merchant can generate for a customer and display on a screen. The customer takes a picture of the code with his Android camera phone that opens a private payment window in his browser where he can complete his transaction.

While the need for this type of mobile payment may be limited to roaming events like craft fairs and farmers markets, these square codes are being put to use by a growing number of businesses and can contain surprising information.

QR code uses

At this year's South by Southwest conference, an annual gathering of techies, QR codes appeared on every person's badge, providing a quick way to score essential contact information, with no typing required. Also, the New York Islanders hockey team just launched a free gift offer that can be accessed by QR codes in its ads. So before you throw that can of Coke away, scan it-you may be pleasantly surprised.

LanMan Associates' is became the new Web Agency for Mitsubishi Electric Europe B.V  - Italy.

In January 2010 these two companies will start an agreement that will meet their professionalism and expertise towards a common aim.

LanMan Associates' is a leading developer of multi-channel digital solutions and will share with Mitsubishi Electric Europe B.V  - Italy. his own technological know-how, his visual effective and ten-years of experience to plan and develop ideas for communication, business, innovation and experimentation too.

The blending between LanMan Associates' style and the powerful brand of Mitsubishi Electric Europe B.V. - Italy  will develop exceptional projects.

LanMan Associati has created and implemented the new form "LanMan Explores" for the management of online surveys. It was developed in order to permit, to the users of the same, to launch surveys and simultaneously visualise the answers.

In order for the form to function correctly, particular sections have been implemented that integrated with a personalised DB are able to obtain the complete management of the entire application.
The sections in question are the following:

Personal Data Management

• Management of the users that are to answer to the survey.
• Division of the users into categories and sub-categories.
• Enable/Disable the receipt of the survey for each user.
• Automatic forwarding of the survey to enabled users (more than 200 e-mails simultaneously).

Report Management

• Simultaneous visualisation of survey progress.
• Statistical reports for the answers received.
• Data relevant to eventual answers to multiple choice or choice questions.
• Values expressed in percentage.

Obviously, all of the information regarding the answers to the survey are visualised anonymously and, consequently, it is not possible to connect the answers to the individual users.

The reports regarding the answers to the survey can be directly forwarded daily and/or weekly by e-mail or they can be viewed on a dedicated website with a closed group access.

LanMan Associates is expanding with a new branch to support large public and private companies in introducing highly specialized professionals in the IT field.
LanMan Consulting is a young and dynamic company who knows that its distinctive character and success in the market is due to the capabilities, skills and experience of its employees.

That’s why LanMan Consulting has set its strategic goal to attract and retain valuable human capital through a series of initiatives that have the aim to help employees to:
• Resolve the small and big needs that we all have from the earliest stages of selection.
• To easily and effectively fit into a new work context.
• Fit into a new urban context for those who come from a city different from that of the work place.
• Grow professionally and thus economically.
• Understand company roles and processes for a conscious presence.

We are certain that in this way the psychological well-being of the employee increases, as does the emotional bond with the company, which is clearly beneficial to the final customer.

On the other hand, we expect the following from our collaborators:
• The utmost professionalism, as they represent the company image.
• Flexibility and total attention towards the customer.
• High motivation and determination in reaching goals.
• Great technical and relational skills- or for juniors, the unmistakable willingness and desire to learn.

For more info clik here.

Web Content Accessibility Guidelines (WCAG) 2.0 covers a wide range of recommendations for making Web content more accessible. Following these guidelines will make content accessible to a wider range of people with disabilities, including blindness and low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech difficulties, photosensitivity and combinations of these. Following these guidelines will also often make your Web content more usable to users in general.

WCAG 2.0 success criteria are written as testable statements that are not technology-specific. Guidance about satisfying the success criteria in specific technologies, as well as general information about interpreting the success criteria, are provided in separate documents. An Overview of Web Content Accessibility Guidelines (WCAG) 2.0 Last Call Documents is also available.

Until WCAG 2.0 advances to W3C Recommendation, the current and referenceable document is Web Content Accessibility Guidelines 1.0 [WCAG10], published as a W3C Recommendation May 1999.

This is a Proposed Recommendation of Web Content Accessibility Guidelines (WCAG) 2.0 from the Web Content Accessibility Guidelines Working Group. It contains editorial changes and clarifications arising from implementation experience and comments received while WCAG 2.0 was a Candidate Recommendation.

Documentation of interoperable implementations is presented in the Implementation Summary. The Implementation Report summarizes other requirements that were set out for WCAG to advance beyond Candidate Recommendation and describes the process the Working Group used to meet these requirements.

Feedback received during the implementation process, including comments and implementation experience, resulted in clarifications but no major changes. The WCAG Working Group believes that this version addresses all Candidate Recommendation issues. The issue disposition report shows comments received and the Working Group's response. Changes to WCAG 2.0 since CR describes the changes that were made. There is also a version of WCAG 2.0 with changes marked inline to facilitate review.

Much of the Working Group's response to these comments took the form of additional clarifications and techniques in the associated non-normative documents, Understanding WCAG 2.0 and Techniques for WCAG 2.0. Although those documents do not have the formal status that WCAG 2.0 itself has, they provide information important to understanding and implementing WCAG. The Working Group requests that reviewers consider the information in those documents in context of any review of WCAG 2.0.

W3C Advisory Committee Members are invited to send formal review comments to the W3C Team until 2 December 2008. Comments should be made using the Call for Review WBS form. The Working Group requests that any comments, aside from Advisory Committee comments, be made using the provided online or downloadable comment form. If this is not possible, comments can also be sent to public-comments-wcag20@w3.org. The archives for the public comments list are publicly available. Archives of the WCAG WG mailing list discussions are also publicly available.

Publication as a Proposed Recommendation indicates that the WCAG WG has demonstrated implementability of the guidelines and believes the guidelines are complete. The first public Working Draft of WCAG 2.0 was published 25 January 2001. Since then, the WCAG WG has published twelve Working Drafts plus the Candidate Recommendation, addressed more than 3000 issues, and developed a variety of support information for the guidelines. See How WAI Develops Accessibility Guidelines through the W3C Process for more background on document maturity levels.

This document has been produced as part of the W3C Web Accessibility Initiative (WAI). The goals of the WCAG Working Group are discussed in the WCAG Working Group charter. The WCAG Working Group is part of the WAI Technical Activity.

Publication as a Proposed Recommendation does not imply endorsement by the W3C Membership. This is a draft document and may be updated, replaced or obsoleted by other documents at any time. It is inappropriate to cite this document as other than work in progress.

This document was produced by a group operating under the 5 February 2004 W3C Patent Policy. W3C maintains a public list of any patent disclosures made in connection with the deliverables of the group; that page also includes instructions for disclosing a patent. An individual who has actual knowledge of a patent which the individual believes contains Essential Claim(s) must disclose the information in accordance with section 6 of the W3C Patent Policy.

Who knows how many times it has happened that you're away from home or out of the office and need information , or you forget the time of a show or need an excel file from your company's intranet.

All of this is easily accessible with a professional mobile solution thanks to the new Mobile Web technology that gives you the possibility to resolve all of these problems with the use of mobile devices that can surf the Web, like handhelds, smart phone, pocket pc, and blackberry. Above all, on mobile phones with color display and high-speed broadcast band.

As well, online advertising will find a new breath of life from the wave of mobile web introducing permission marketing services and location-based advertising that are more refined and mainly targeted at referential users.

The mobile devices allow workers to continue to perform the same activities that they have always done in the office at any place and at any time.

Internet on cell phones spreads like an oil stain reaching usage percentages that give you something to think about.

The mobility offers advantages for business:

• The availability of privileged information:  timely access to eContextualized data and business applications with a constant improvement in the decision-making process.
• Collaboration:  team members, partners, and clients can get in contact with each other easily and effectively.
• Awareness: employees know the location and status of all assets connected in the network and they can instantly input new data.

If we look at the Mobile Website as a miniature version of our website then we are on the wrong track.

In fact, the mobile website is a website created specifically for mobile phones and other mobile devices.

The refection that leads us to embrace the philosophy of Mobile Web is certainly linked to the strong growth and spreading of this medium.  Recent market research shows that less than 35 years after its emergence, the mobile phone can rely on 2.7 billion active users worldwide.

Many have immediately sensed the enormous potential of Mobile Web communication and have registered their domain (.mobi) to expand on this particular e-business project.

The company that considers communication as a tool for developing business must quickly take on this new challenge, and take advantage of a market that has millions of users worldwide, and constantly increasing.

The Mobile Web that we offer you are developed ad hoc and based on the guidelines of dotMobi and W3C:

• Micro sites
• Mobile community
• Moblog
• Delivery of digital goods over the air
• SMS messaging
• Mobile search advertising
• location based solutions

Made in Italy is increasingly synonymous with style and luxury in emerging markets, such as those in the East, from India to China, from the Persian Gulf to Russia. Italian companies are trying not to miss the opportunity with new strategies and new retail outlets to promote their brand.

The development of a website in Russian or Chinese and the positioning of the site on search engines is an effective tool to begin to generate new business contacts.

It is the ideal solution for small or medium-sized businesses that want to find new customers in emerging markets with reserved investments.
Based on the companies we serve, we can say that the websites in Russian and Chinese, for example, are very effective in generating new business.

If positioning on the Chinese and Russian search engines are done correctly, then these sites bring concrete results.

What We Do:

Analysis of your current web site.
Screening of business needs.
Strategic advice on e-business and benchmarking on competitors.
Establishment and overall design of the website.
Preparation of texts and visual (in family feeling with the main site)
Creating a site in Russian and / or Chinese, even  a mini site with a few promotional pages
Translation of texts in simplified Chinese, Russian or other languages chosen
Production,  planning and consolidation online.
Positioning site on Russian or Chinese search engines.

Positioning sites on Russian or Chinese search engines or other emerging markets:

Focus on products or product lines most suitable to the market where you want to be.
Developing a site of a few pages: home page, presentation page, contact form and product pages.
Assessing the reactions of the Russian, Chinese and other emerging markets trying to extract information from contacts that will come.
Focus on the on the positioning on search engines for the Russian,  Chinese or other emerging markets and on the visibility of the site in those countries.

Using the company website to find new customers:

Establish a strategic goal to be assigned to the new site in relation to the market and the choice
Finding new prospects.
Finding agents.
Finding one or more importers.
Preparation of a fair field in Russia or China or other emerging markets.
Support for business' commercial already 'taken ...
Develop a website in Russian or Chinese consistent with the assigned objective.
Place on Russian or Chinese search engines .
Respond quickly to requests from contacts that will arrive.
Activation and operational management of interactive advertising campaigns.

Why a website in Russian or Chinese is particularly effective in generating new business contacts

We believe that the reasons for the high efficiency of the Internet in generating business contacts in China and Russia are due mainly to the following factors:

Russia and China have been historically always isolated from the context of world trade and only recently have found a tool in the globalization of economic growth. It is logical that the Russian and Chinese companies will want to take advantage as much as  possible.

Poor infrastructure to support export in Russia and China, which the Internet compensates for.
Related news' for Russia and China Internet as a tool for economic development. The Italian brands will continue to or come to consolidate in new markets if they know how to adapt to a different context compared to the national idea of a "family" business.  Above all, we need to adapt to the needs of different markets and to adapt products and services to local traditions.

We can try to define viral marketing as a set of actions, a field of business, a range of strategies... certainly there is no one way or a precise tool of viral marketing.

We can then define it as any action / activities that will stimulate people to pass on our marketing message to others, possibly adding credibility to the message through their endorsement of it.

Typical examples of viral marketing are to recruit of new customers from already existing customers within our program(in an active or passive way). To ensure that our users (or Internet users in general) forward and pass on messages of our brand as fun and interesting. Ensuring that our message to be within their correspondence and apart of their conversations.

More specifically ...

We can say that there are three major areas in which viral marketing can be defined,  even if the first is in reality is really something else.

The first, then, is to create mechanisms that encourage users to recruit new users for us...In exchange for a payment of some kind. Bring me three friends and you travel free.Make a friend subscribe and take part in a draw for a scooter. Encourage your colleague to subscribe to my newsletter and receive a lavish mouse pad for free.

This, however, as anticipated, is not exactly viral marketing as a form of sales promotion (well) known as Operation "member get a member" and as such let's exclude it from further discussion here.

A second way is to develop mechanisms that make the users find our  message interesting and entertaining (game, text, movie, animation ....) so that it passes right before them without giving them a concrete advantage, building on the strength of the contaminant. This is the most common infection.

The third way instead is to transform our customer /user into an evangelist, into a preacher. Those that when you encounter them  at the bar they overwhelm you  on the ethical superiority / ideology of Open Source and Linux. Those whom if you see them in  the corridor you seek refuge in the  bathroom because otherwise they'll start to slaughter you again on the topic of how much Macintosh is better than Windows.

At the root of it all, therefore, is the strength of the idea.

In B2B areas(or equivalent) providing valuable content has great potential to trigger viral marketing. It is ,in fact a firm strategy to make articles, white papers, research or presentations, available on the site authorizing you to pass them to others usually through a link on the site. In this way the owner of the content is guaranteed control of the message accompanying that, of course, they will take the cue from your endorsement and seek (in a more or less elegant, sophisticated, and effective way) to transform the recipient into the newly infected and new infector.

In this context, almost all news sites contain this mechanism, as well as many consultation or research sites.

Conclusions

To make viral marketing is an interesting opportunity but we have the papers in order if we hope to succeed.

We must have a brand equity that can allow our infected to spread the infection without having to associate with worlds of negative and non-appealing images.

We have messages to spread that are objectively from a creative, emotional and content point of view. We must have innovativeness, the chance to take risks, and courage.

Roberto Venturini