LanMan Associati

Pisa Network

Client: Fratelli Pisa S.p.A.

Building an on-line brand actually means to build it off-line and then to issue it on-line.

Intervention Strategy

Pisa Orologeria, a benchmark of over fifty years for the passion of time instruments and official dealers of the most prestigious brands, desired a front end with strong aesthetic effect, together with a clear navigation throughout their immense catalogue. Considering the continuous news concerning items and events, a CMS system with respective archives was created, in order to quickly and effectively manage the news, using the search engines..

In addition, a back office with closed group was established. Through this, the qualified operators on the national territory can work on the CMS contents, take logos as they need, and perform web-marketing operations.

A brand page in five languages (Italian, English, Russian, Japanese, and Chinese) and the department store partition with a dedicated CMS (Italian and English), and respective back office have been consolidated.

Creativity

We could say that the site's layout is founded on three key words: prestige, exclusivity, and understatement. The art director was guided by these ideas in his chromatic, formal and competitive choices. The products' preciousness (we can really say it) has been attended by the graphic space, more than guided, as a bed on which we can lay down and exalt the contents.

Technologies and Development Tool

• HTML
• PHP
• CSS
• Javascript
• Flash
• Database MySQL