Rolex online store - Pisa orologeria / Rolex S.A.
Client: Pisa orologeria
Pisa Orologeria opens to the public the new Rolex Online Store for purchase product "pre owned" and "fuori catalogo" of the Rolex brand.
Intervention Strategy
The third level "Rolex Online Store" is a space dedicated to the purchase watches "fuori catalogo" and "secondo polso" to Pisa Orologeria web users.
The concept is create a space suitable for the famous brand, which allows the inexperienced user to find the watch you want in a few clicks through visual and textual selection criteria.
The navigation is scanned from the top menu where we find general information regarding the Flagship Store, watches, the Rolex world, while under which there are all the menu items of interest to the user, with relevant data and cart customization.
Creativity
Often it is a reverse phenomenon, more complex is the instrument, more clear and straightforward is the compositional structure, that the site is composed. As if the harmony of the forms is a metaphor of complexity. For this we were inspired to a Rolex's world to draw the site and to make any way intuitive. We created a layout that reflects the style and quality.
Technologies and Development Tool
It was an established e-commerce platform that allows the placing on line of watches directly from the photo shoot (features, images, prices, etc), inventory management, reservations (Wish List), orders and more CMS and CRM additional features client required.
- HTML
- PHP
- CSS
- Javascript
- Database MySQL