Interactive Advertising
Using particular technological tools, we identify the keywords that give us the opportunity to be easily found by users and search engines. This implies an increase of the business potential and the possibility to communicate with various interlocutors with the same effectiveness.
Banner Campaigns
Briefing to analyze the investments and determine the budget:
- Consultation for the communication strategy
- Analysis and selection of the appropriate sites for the campaign
- Planning, negotiation and purchase of the spaces
- Activation and operational management of the banner campaign
- Creation of the banner according to a specific working plan
- Steady monitoring of the campaign (expositions, click-through, etc.)
- Any corrective intervention (replacement of the banner, change of the segmentation
The quality of the banner can affect the success of the advertising campaign in a critical way. Due to this fact, we have structured a series of actions that enable us to develop the creative part in an effective manner and in accordance with the objectives:
- Conception of the banner through proven advertising methods, the result of ten years experience.
- Creativity production personalized with relation to the sites in which they will be exposed.
- Optimization of the graphic format, regarding the size of the files and the chromatic effect.
- Predisposition of several versions of the banner, in order to perform a launch test, and then choose the most effective design.
Digital Elevation Model (DEM) Campaigns
LanMan Associates offers a consultation service aimed at the increase and the fulfillment of your e-mail marketing work:
- Technical support to integrate the application programming interface (API) within your solutions
- A creative team to study personalized templates, in accordance with your communication needs, and the appropriate technology to completely manage your e-mail marketing campaigns, to create on-line communication projects (e-couponing, contests, polls, advergame), to analyze the results of your campaigns and to propose new strategies of communication.
- Marketing consultants to support you in the management of the campaigns
- Moreover, consultation to identify new opportunities, to develop strategies of communication and to integrate your clients' data or prospects within customer relationship management (CRM) or Business Intelligence solutions.
LanMan Associates allows you to increase the efficiency of your On-line marketing programs.