LanMan Associati
Idee e progetti per la comunicazione
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Search engine strategy
We perform the optimization work on all the elements that compose the Web Site: URL, layout, graphics, markup, contents, and interactive technologies. In fact, concerning the large or very complex sites, the professional search engine optimization (SEO) operates in harness with the staff, with the need for specific skills, according to the different elements, which one person alone cannot have.
The indexing activities of the search engines and those of SEO positioning are done in order to make the contents, which are on the company's Website, more readable, clear and accessible by the spiders or crawler of the search engines.
Through these works, the “agents” read more effectively, what they find on the site, and enable an efficient indexing of the search engines (ex. Google, Msn, Yahoo).
Basic indexing work
The basic indexing and positioning work of the search engines mainly pertain to technology, contents, structure and meta tags of a website.
Advanced indexing work
Instead, the advanced indexing work of the search engines concerns the most complex aspects. It deals with a strategic perspective that pertains to the general visibility of the company and its products on the Net.
We know several indexing techniques to improve ranking in the search engines. We use all the available means coupled with a marketing strategy, in order to have permanent positioning without risk of penalization or removal from the domain indexes.